Work

ZR-V e:HEV

HONDA MOTOR

Work
Service

Advertising | Promotion

Output

Graphic

本田技研工業が、2023年4月21日(金)に発売を予定している新型SUV『ZR-V e:HEV』。新型ZR-V e:HEVは「異彩解放」というコンセプトのもと、“美しいデザインと意のままの走り”を兼ね備えた新価値SUVを目指して開発されました。Fabrica.では雑誌広告と屋外広告を担当。今までにないような大胆なトリミングを意識して制作しています。

Date

2022.11

Fabrica. Role

  • Design

Credits

  • ClientHONDA MOTOR

  • AgencyDENTSU

  • Executive Creative DirectorAkihisa Goto
    (DENTSU)

  • Strategy Executive Creative DirectorKo Fukuda
    (DENTSU)

  • Creative DirectorShunsuke Kaga
    (DENTSU)

  • CM PlannerKazuhide Adachi
    (DENTSU)

  • Art DirectorYusuke Imai
    (DENTSU)

  • CopywriterKunihiko Mishima
    (DENTSU)

  • Creative ProducerHidenori Kakinuma
    (DENTSU)

  • Business ProducerYoshihiro Tanaka
    (DENTSU)

  • Business ProducerNoel Suzuki
    (DENTSU)

  • Business ProducerMakiko Arai
    (DENTSU)

  • Business ProducerTakanori Mamada
    (DENTSU)

  • DesignerToshinori Obuchi
    (Fabrica.)

  • DesignerRikito Fujitani
    (Fabrica.)

  • DesignerKotomi Shimazu
    (Fabrica.)

  • ProducerRyo Ikeda
    (P.I.C.S.)

  • Assistant ProducerSeika Nagai
    (P.I.C.S.)

  • PhotographerYuki Kumagai

  • Location CoordinatorYosuke Konnai
    (countach)

  • MechanicRyo Abe
    (Studio Balloon)

  • RetoucherTakuya Tsugane

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