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JAPAN MOBILITY SHOW 2023

NISSAN

Work
Service

Branding / Advertising | Promotion / Entertainment

Output

Event | Exhibition / Movie

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2023年10月26日(木)〜11月5日(日)に開催された「JAPAN MOBILITY SHOW 2023」。日産自動車は、EVコンセプトカーや先進技術を、リアルとデジタルがシームレスに融合したインタラクティブなブースで展示。モビリティの未来を伝えるフルCG映像「Nissan Future Movie」や、コンセプトキャラクターと連動したユーザー体験コンテンツを展開しました。Fabrica.では、11社130名を超えるスタッフの制作マネジメントや、体験コンテンツのテクニカルプロデュース&マネジメント、「Nissan Hyper Tourer」コンテンツの実装を手がけました。

Date

2023.10

Fabrica. Role

  • Produce
  • Project Management
  • Tech Direction
  • Engineering

Nissan Future Movie

幅34.5メートル、高さ5.5メートルの巨大スクリーンに、コンセプトムービーを上映。コンセプトカーと5人のコンセプトキャラクターを通して日産が思い描く電動化の先にあるモビリティの未来像を描きました。

Nissan Hyper Punk Sensing Space

「Nissan Hyper Punk」のコンセプトキャラクター「YUKI」のDJブースがスクリーンに登場。スクリーン前に設置されたLEDピラーの前に立つと、Kinectセンサーが人と服装の色をセンシングします。ジャンプやスピンなどの体の動きで、スクリーン上のオブジェクトに反映。誰でも簡単に楽しめるコンテンツで、多くの来場者に体験いただきました。

Nissan Hyper Tourer Immersive Space

コンセプトカー「Nissan Hyper Tourer」の床LEDと連動した映像が、ステージの壁と床LEDに表示され、周辺の景色が溶け込んだかのようなイマーシブな空間を演出。LEDの上に立つとLiDARセンサーが人物を検知。床面に水の波紋が広がり、水上を歩いているような感覚を生み出します。複数人で体験すると、人と人の間に線が結ばれる演出も。コンセプトカーとの連動で未来を感じることができる、体験コンテンツです。

YouTube Live Streaming

「JAPAN MOBILITY SHOW 2023」会期前の特別企画として、2023年10月2日(月)〜10月25日(水)まで、合計553時間にわたりYouTubeでライブストリーミングが行われました。世界で活躍する6人のアーティストがオリジナル音楽を提供し、4台のEVコンセプトカーとコンセプトキャラクター「YUKI」が登場。車窓からの景色が24時間流れ続け、時間の経過に応じて別のコンセプトカーが並走したり、コンセプトカーの機能を駆使してドライブを楽しむ様子が描かれました。

Credits

  • ClientNISSAN

  • AgencyTBWA\HAKUHODO

  • AgencyHAKUHODO PRODUCT'S

  • Creative DirectorKaname Aratame
    (TBWA\HAKUHODO)

  • Creative Tech DirectorKyoko Yonezawa
    (TBWA\HAKUHODO)

  • Senior Art DirectorYuhei Ito
    (TBWA\HAKUHODO)

  • Art DirectorYasunobu Hideshima
    (TBWA\HAKUHODO)

  • Creative EngineerEiki Kurokawa
    (TBWA\HAKUHODO)

  • CopywriterShohei Oishi
    (TBWA\HAKUHODO)

  • PR PlannerSatoshi Kanai
    (TBWA\HAKUHODO)

  • ProducerYuki Sakamoto
    (TBWA\HAKUHODO)

  • ProducerYutaka Sato
    (TBWA\HAKUHODO)

  • Senior Account DirectorMineo Mori
    (TBWA\HAKUHODO)

  • Senior Account DirectorIkuo Tsukada
    (TBWA\HAKUHODO)

  • Account DirectorHiroshi Miyamoto
    (TBWA\HAKUHODO)

  • Account DirectorSatoshi Yanagisawa
    (TBWA\HAKUHODO)

  • Account SupervisorMichitaka Kubota
    (TBWA\HAKUHODO)

  • Account ExecutiveSophie Luo
    (TBWA\HAKUHODO)

  • Account ExecutiveYukiko Somei
    (TBWA\HAKUHODO)

  • Senior Account DirectorTaro Ito
    (TBWA\HAKUHODO)

  • Head of DigitalYoshiki Okayasu
    (TBWA\HAKUHODO)

  • Account DirectorMasashi Shirataki
    (TBWA\HAKUHODO)

  • Account SupervisorMayumi Mizoguchi
    (TBWA\HAKUHODO)

  • Account SupervisorRyusuke Taira
    (TBWA\HAKUHODO)

  • Account SupervisorSawako Fukuhara
    (TBWA\HAKUHODO)

  • Senior Planning DirectorKazuyuki Matsuo
    (TBWA\HAKUHODO)

  • Strategic PlannerAtsushi Kikkawa
    (TBWA\HAKUHODO)

  • ProducerRyota Izutsu
    (LIL)

  • Director / Art DirectorDaisuke Hashimoto
    (LIL)

  • Acting Director / Actor CastingShimpei Harada
    (LIL)

  • CG ProducerKouhei Miki
    (LIL)

  • Producer / Technical ProducerAtsuko Okada
    (Fabrica./BASSDRUM)

  • Project ManagerYuki Modeki
    (Fabrica.)

  • Project ManagerMomoka Miwa
    (Fabrica.)

  • Project ManagerMei Kubo
    (Fabrica.)

  • Character DesignerAsuka Dokai
    (KIKO)

  • Design ProducerSHIKO
    (KIKO)

  • 2D AnimatorShibito
    (KIKO)

  • Illustratornugodesuga.
    (KIKO)

  • Concept ArtistDi Wu
    (Art Photon Studio)

  • Concept ArtistJinkai Zhu
    (Art Photon Studio)

  • Concept ArtistZhibin Hou
    (Art Photon Studio)

  • Concept Art DirectorFujihiko Sawai
    (WACHAJACK)

  • Concept Art DirectorShusei Sasaya
    (WACHAJACK)

  • Concept ArtistSeiya Takezawa
    (WACHAJACK)

  • Concept Art ProducerRyo Yamamoto
    (WACHAJACK)

  • Concept Art ProducerWataru Katsuo
    (WACHAJACK)

  • Concept Art ProducerKimiko Kudo
    (WACHAJACK)

  • Project ManagerHimeno Yamazaki
    (WACHAJACK)

  • Concept ArtistOguchi

  • Concept ArtistCosmin Rosu

  • Concept ArtistMasahiro Sawada

  • CG ProducerFutoshi Nagata
    (AnimationCafe/CELAVIE)

  • Project ManagerYoshihiro Tanabe
    (AnimationCafe/CELAVIE)

  • CG ModelerDaiki Moriizumi
    (AnimationCafe/CELAVIE)

  • CG ModelerMitsuyuki Tsukidate
    (AnimationCafe/CELAVIE)

  • CG ModelerKazuya Ohashi
    (AnimationCafe/CELAVIE)

  • CG ModelerRyusei Yamada
    (AnimationCafe/CELAVIE)

  • Rigging ArtistRiho Kakizaki
    (AnimationCafe/CELAVIE)

  • CG DirectorKiyonobu Kitada
    (Griot Groove)

  • CG DirectorYuta Tomoto
    (Griot Groove)

  • CG DirectorYoichi Masuyama
    (Griot Groove)

  • CG DirectorYusuke Kageyama
    (Griot Groove)

  • Animation Director / Rigging ArtistShinsaku Hashimoto
    (Griot Groove)

  • CG Animator / FX ArtistToru Kaburagi
    (Griot Groove)

  • Technical ArtistCrystal Voo Wen Cong
    (Griot Groove)

  • Technical ArtistKyota Haga
    (Griot Groove)

  • CG ModelerHirotaka Morino
    (Griot Groove)

  • CG ModelerSeika Yamano
    (Griot Groove)

  • CG ModelerHiroshi Kataoka
    (Griot Groove)

  • CG ModelerSora Sakuraba
    (Griot Groove)

  • CG ModelerTakahiro Hisanaga
    (Griot Groove)

  • CG ModelerMasahito Ohshiro
    (Griot Groove)

  • CG ModelerYo Kososhi
    (Griot Groove)

  • CG ModelerRyohei Koizumi
    (Griot Groove)

  • CG ModelerYuki Kato
    (Griot Groove)

  • CG ModelerSaori Nakano
    (Griot Groove)

  • CG ModelerNoriyo Kudoh
    (Griot Groove)

  • CG ModelerToshiki Ohtani
    (Griot Groove)

  • CG ModelerTakuma Ito
    (Griot Groove)

  • CG ModelerYusuke Tsukikawa
    (Griot Groove)

  • CG AnimatorMasatoshi Kasuya

  • Motion Capture Technical DirectorKen Hatsuumi
    (Griot Groove)

  • Motion CaptureYukie Miyamoto
    (Griot Groove)

  • Motion CaptureKaori Sawada
    (Griot Groove)

  • CG ProducerDaisuke Kuwabara
    (Griot Groove)

  • CG ProducerKazuya Fujinami
    (Griot Groove)

  • CG ProducerYuta Goto
    (Griot Groove)

  • Production ManagerYudai Nakadono
    (Griot Groove)

  • CG ProducerTakeshi Yamaguchi
    (digidelic)

  • CG Senior DirectorMotoya Shimada
    (digidelic)

  • CG DirectorTakuji Sako
    (digidelic)

  • CG DirectorKentaro Shimasaki
    (digidelic)

  • Animation DirectorKotaro Azuma
    (HASH)

  • Modeling DirectorKei Kidera
    (HASH)

  • Lead AnimatorToshiharu Fushimi
    (HASH)

  • CG AnimatorMizuki Sato
    (HASH)

  • CG ModelerToshiki Watanabe
    (HASH)

  • CG ModelerKota Kasahara
    (HASH)

  • CG ProducerMasato Endo
    (finitto)

  • CG DirectorTakayuki Taketa
    (finitto)

  • Technical DirectorDaisuke Umezawa
    (finitto)

  • Technical ArtistYuki Okamoto
    (finitto)

  • CG ArtistHideaki Nagata
    (finitto)

  • CG ArtistSayaka Nagase
    (finitto)

  • CG ArtistYoshinori Senoh
    (finitto)

  • CG ArtistPricillya Jacqueline
    (finitto)

  • CG ProducerJun Kazuse
    (Barehand Modeling Studio)

  • CG Senior ModelerTakuma Yamazaki
    (Barehand Modeling Studio)

  • CG ModelerMoka Takahashi
    (Barehand Modeling Studio)

  • CG ModelerShoko Takeuchi
    (Barehand Modeling Studio)

  • CG ProducerSho Naito
    (ModelingCafe)

  • CG ProducerKyohei Takeda
    (ModelingCafe)

  • Technical ArtistHiroyuki Okada
    (ModelingCafe)

  • Technical DirectorTakeshi Saito
    (ModelingCafe)

  • Rigging ArtistMasashi Mukai
    (ModelingCafe)

  • Rigging ArtistAyano Usuda
    (ModelingCafe)

  • Rigging ArtistChisato Shinde
    (ModelingCafe)

  • Rigging ArtistChihiro Kobayakawa
    (ModelingCafe)

  • UE Environment ArtistShunsuke Imaizumi
    (Modeling Bros)

  • UE Environment ArtistKenji Hasuda
    (Modeling Bros)

  • UE Environment ArtistTakuto Watanabe
    (Modeling Bros)

  • Director / CG DesignerShota Oga
    (WOW)

  • Director / CG DesignerHironobu Sone
    (WOW)

  • CG ProducerYasuaki Matsui
    (WOW)

  • CG ProducerMasahito Kodama
    (WOW)

  • Assistant ProducerKanako Kaeriyama
    (WOW)

  • UE SupervisorShunsaku Matsurida

  • Graphic DesignerShunsuke Otake
    (SMITH/FORCE GRAPHIX)

  • ComposerKosuke Anamizu

  • Music ProducerRitsuko Hiraga
    (Syn)

  • Motion ActorAkane Tani
    (Artistcrew)

  • Motion ActorLie Kato

  • Motion ActorShuho Miki

  • Motion ActorNaoki Goto

  • Motion ActorTaichi Yoshimura
    (Himawari Theatre Group)

  • Motion ActorNatsuki Matsuoka
    (Courage Kids)

  • Motion Capture Production DesignerReona Sonoda

  • Voice Actor CastingMichi Sawae
    (KiT)

  • Voice ActorKotori Koiwai
    (PEERLESS GERBERA)

  • Voice ActorRyota Takeuchi
    (Aoni Production)

  • Voice ActorKotono Mitsuishi

  • Voice ActorSuzune Okabe

  • Voice ActorKazuki Ura
    (VIMS)

  • Voice ActorAnna Mugiho

  • Voice ActorYusuke Kei
    (Rush Style)

  • Voice ActorTetsuya Kawato
    (Rush Style)

  • Sound MixerSeiichi Nakayama

  • Lead VFX ArtistKai Inoue
    (KASSEN)

  • VFX ArtistTomoyo Akiyama
    (KASSEN)

  • VFX ProducerYusuke Makita
    (KASSEN)

  • VFX Production ManagerRyudai Tsunoda
    (KASSEN)

  • Technical Director / EngineerKen Murayama
    (BASSDRUM)

  • Technical DirectorKazunari Takashima
    (BASSDRUM)

  • Technical Director / EngineerRyusuke Izumida
    (BASSDRUM)

  • Technical Director / EngineerShudai Matsumoto
    (Fabrica.)

  • EngineerShoichi Akiyama
    (BASSDRUM)

  • EngineerMao Komatsu
    (BASSDRUM)

  • Video EngineerDaisuke Sawada
    (BASSDRUM)

  • PA EngineerTakeshi Suzuki
    (BASSDRUM)

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